Is This The Beginning Of Something Great?
Fun fact, artists such as Stevie Nicks, Lenny Kravitz, Electric Light Orchestra, Tesla, Def Leppard, and many more, up until recently, were all managed by managers from one company called HK Management. The company’s founder Howard Kaufman passed away in early 2017, so Craig Fruin, Sheryl Louis and Mike Kobayashi, music managers of that same company, have decided to venture off and create their own management called CSM Management.
The above listed bands are featured on the already extensive roster of bands. All three members commented individually about their new company.
Craig Fruin: “At CSM, we approach client management with a core philosophy and a global brand perspective. We provide each client with a customized focus on every aspect of their career. Collectively, we bring expertise in international marketing, touring, digital marketing and expertise in film, television, design, and merchandising. We all take pride in creating and implementing solutions that are innovative and collaborative with our artists.”
Sheryl Louis: “Bringing our individual expertise under one roof gives our clients the opportunity to thrive and grow more than ever. This wider perspective has created a perfect environment for the three of us to collaborate, explore strategies and ideas, and collectively bring our vast experience and attention to the needs of our artists.”
Mike Kobayashi: “Forming this company with Craig and Sheryl felt seamless given our long term partnership with Howard and HK Management. Our special bond with one another and collective vision for CSM enables us to focus on what’s most important and meaningful to our artists during every facet of their careers. We understand the need to adapt to the ever-changing music landscape which guides us to be at the forefront of a thriving global industry. Our commitment is to fully servicing our clients in all aspects of the business while actively looking for like-minded artists to grow our roster.”
If you ask me, I’d say that this new venture has all the makings to be incredibly successful. After all, just look who’s on the roster right from the get-go!